Customer Outsight

How to Find Hidden Treasure

Your How-To Manual for Customer Interviews

  • A Step-By-Guide
  • Augment Existing Research
  • Gain Unexpected Insight
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4 Sections – 12 Practical Chapters

  • FIX: Arranging Interviews
  • FOCUS: Conducting Interviews
  • FIND: Analyzing Interviews
  • FUEL: Leveraging Interviews
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Perfect for Teams or Classes

  • Company or Executive Education
  • Practical Steps for Learning
  • Certifications Available
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  • Finds Great Value
  • Can Apply Immediately
  • Easy to Read and Great Examples