Here To Serve

I’m Dave Loomis—consultant, author, teacher, board member, and founder of Customer Outsight®. At the heart of all my work is one belief: the most powerful way to grow a business is to deeply understand your customer—not from the boardroom, but from their point of view. That belief has guided me through thousands of interviews, dozens of strategy projects, and now, the writing of this book.  It also drove the thinking behind my 2020 book, Marketing is Everything We Do.

I’ve spent more than two decades leading Loomis Marketing LLC, helping for-profit and nonprofit organizations uncover the voice of their customers and translate that insight into powerful branding, positioning, communications, and go-to-market strategies. My consulting work continues to focus on voice of customer (VOC) research, and I’m honored to help mission-driven companies find clarity and grow with purpose.

The Customer Outsight platform is a natural evolution of that work. With the book as its foundation, I’m building a broader movement to empower business leaders, marketers, product teams, and innovators to conduct better customer interviews and unlock real transformation. Through writing, speaking, teaching, workshops, certifications, and tools, I aim to help individuals and organizations find the truth—not just about their customers, but about themselves.

In addition to consulting and the Customer Outsight ecosystem, I serve on both nonprofit and for-profit boards. I’m a proud board member of Flowbird, an AI startup helping product managers simulate real customer feedback, as well as Friends of Breakthrough Schools, which supports Cleveland’s top-performing public charter school system. I also serve on the board of Lake View Cemetery, a historic landmark and cultural treasure in Northeast Ohio, helping to preserve its legacy for future generations.

Outside of work, I’m a lifelong student of architecture, an amateur landscape designer, and an avid traveler—especially when the path leads me to the UK’s gardens, country homes, castles, or design museums. Wherever I go, I’m always observing, listening, and learning—because perspective is everything!